Do you have a blog on your website? if so, you are off to a good start. Having a blog on your website is a good idea. However, having a business blog is only the beginning. Yes, the blog is going to help with your SEO. However, if people don’t read your blogs, it’s only doing half of its job.
One of the most important things that you can do is to make sure that you are drawing readers in with the opening paragraph. The opening paragraph can make or break your blog. Here are four tips that you can use to help encourage your readers to keep on reading.
Opening Your Business Blog Post – Ask Your Reader a Question
When you open a blog post using a question, it’s what’s called the rhetorical device. This will help create curiosity as well as get your reader thinking.
Thinking will create active engagement with the writing, which is a great thing.
Opening Your Business Blog Post – Share a Quote or Anecdote
Relevant quotes from recognizable authorities can often work wonders if you want to hold your reader’s attention in those opening seconds. Another good thing that you can do is to share an anecdote, which is a quick story that can either make your reader laugh or establish immediately the blog’s main point.
Opening Your Business Blog Post – Invoke Your Reader’s Mind’s Eye
When you produce an image in the mind of a reader, it can be very powerful. Some of the ways that you can do this is through using magic words like ‘picture this’ or imagine.
Opening Your Business Blog Post – Use a Simile, Analogy, or Metaphor
Similes, analogies, and metaphors are great powerful devices. They allow you to tell your story in just one sentence. These are all great ways that you can capture the attention of your reader and provide some mental imagery.
These are four tips that you can use to help your visitors to keep on reading your blogs. Remember, the longer that your visitors stay on your website, the more the search engines are going to like it. So you want to keep them on the website for as long as possible.