How much should you spend on paid advertising? How to get the most out of SA
According to Forbes, B2C companies usually allocate between 5% and 10% of sales to their marketing efforts. This would mean increasing your annual marketing budget incrementally based on your revenue objectives. Simple math would contend that if you made $1,000,000 in 2023 with an ad spend of $50,000, you would increase that by $25,000 if […]