Offline marketing KPIs are the numbers most landscapers skip but shouldn’t.
Offline marketing still works. Whether it’s a postcard, yard sign, or business card, it can bring in steady leads. You might not track clicks or views like you do online, but that doesn’t mean you should guess what’s working.
In this guide, we’ll walk you through the offline marketing KPIs you should be tracking, how to track them, and how they connect with your full marketing plan including email CTA optimization.
How to Track Yard Sign Marketing Success (Without Guesswork)
Yard signs are one of the simplest forms of offline marketing. But are they working? If you put them out and hope for calls, you’re wasting money and data.
Here’s how to track yard sign performance the right way.
Why Yard Signs Still Work for Landscapers
Signs show up where your work is happening. They help you reach people driving through the neighborhood, walking their dogs, or pulling into their driveway.
What makes them work:
- They’re placed exactly where your ideal customer lives.
- They show your name during or after a job.
- They build brand trust over time as neighbors see them again and again.
Simple Ways to Track Yard Sign KPIs
You don’t need fancy tools. Just a few small tweaks can tell you what’s working.
1. Use a Unique Phone Number or Extension
Use a call tracking tool like CallRail or Grasshopper to create a number that is only used on yard signs. If that number rings, you know the sign worked.
2. Add a QR Code That Leads to a Simple Page
Create a short, scannable code using a QR Code Generator that links to a basic landing page. Please keep it simple: logo, service info, and a contact form. Track page visits and form fills.
3. Use Promo Codes for Seasonal Offers
If you’re offering spring clean-ups or summer mowing packages, add a code like “SPRING20” on the sign. This helps you connect sign views with actual deals closed.
Where and When to Place Yard Signs for Best ROI
Just like vehicle magnets, timing and location matter.
Best spots:
- Busy intersections near residential neighborhoods
- Ends of cul-de-sacs after finishing a job
- In front of satisfied customers’ homes (ask first)
- Community entrance signs with foot traffic
Best timing:
- After completing a clean-up, mulching, or full install
- On weekends, when people are home and outside
- During spring and fall, when outdoor work is top of mind
Design Tips That Help You Track More Leads
Your design helps people remember you. But it also helps them take action.
Keep it simple and focused on:
- Who you are (logo + business name)
- What you do (mowing, trimming, design)
- How to reach you (phone or QR code)
Offline Marketing KPIs Start with Yard Signs
Yard signs are easy to overlook when tracking offline marketing KPIs, but they shouldn’t be. These signs bring visibility and lead right where your customers live. When tracked well, they give precise numbers on what’s working.
Pair yard signs with:
- Direct mail, like postcards
- Door hangers in the same neighborhood
- Vehicle magnets on your trucks nearby
Marketing Help for Landscapers Who Want Real Results
At Ready Business Systems, we work with landscaping companies that want to grow without wasting time or money. Our offline marketing tools are built for real-world results.
We can help you with:
- Yard sign design and placement tips
- Postcard campaigns with SendJim or USPS EDDM
- Door hanger printing and distribution ideas
- Town group post support to boost visibility
- QR code and call tracking setup
- Consistent branding across signs, trucks, shirts, and cards
Final Thoughts
Tracking offline marketing doesn’t need to be difficult. With yard signs, just a few changes, like using a special number or code, can give you real insight into what’s driving calls.
That’s how you stop guessing and start growing.
Need help setting up your signs to drive leads? Visit Ready Business Systems, and we’ll help you design, place, and track them smartly.
