When’s the last time you gave your marketing plan a little love? Most of us set it, forget it, and cross our fingers. But here’s the deal: customers evolve, trends shift, and your goals? They’re probably not the same as last year.
Reviewing your marketing plan each year is super important to stay on track and make sure your efforts work.
In this blog, we’ll walk you through why reviewing your marketing plan annually is important and how to do it.
Why Evaluate Your Marketing Plan Each Year?
Marketing plans are the backbone of your business growth. For landscape businesses, what worked last year might not work this year. New neighborhoods pop up, customer preferences shift, and competition grows.
Review your lawn care promotion if you’re doing the same thing you did three years ago. You’ll be losing customers if you don’t update it.
Signs Your Marketing Plan Needs an Update
Here are a few signs:
- Declining leads: If your phone isn’t ringing as often, it’s time to dig into your plan.
- Outdated marketing channels: Still relying on flyers but not running Google Ads? You could be missing your audience.
- Low ROI: Spending too much on marketing and seeing little ROI is a clear red flag.
If you’re using traditional advertising and want leads from younger homeowners, digital marketing is the best option. Why? It allows you to target your exact demographic.
With marketing automation, you can do it effortlessly.
How to Evaluate Your Marketing Plan Step-by-Step
1. Start with your goals
Do your current goals still align with your business? For example,
- If your goal last year was to expand to a new zip code, did it happen?
- If not, why?
Write down what you achieved and what fell short. This helps you see what to adjust.
2. Analyze Your Target Audience
Are you still speaking to the right people? A landscaping company focused on high-end neighborhoods must market differently than one targeting budget-conscious families.
Use tools like Google Analytics or customer surveys to get updated insights on your audience.
3. Look at Marketing Channels
Ask yourself:
- Are you using the right platforms?
- Is your social media presence strong?
For example, if your Facebook page gets engagement but YouTube doesn’t, it might be time to focus on Facebook ads instead.
Marketing Plan Strategy Tips for Landscape Businesses
Once you’ve reviewed your plan, it’s time to update your marketing plan strategy with these tips:
1. Prioritize Local SEO
Most landscaping clients search for services near them. Make sure your website is optimized for local search.
- Add your city name to key website pages.
- Register on Google My Business and keep your details updated.
- Encourage happy customers to leave reviews online.
2. Try seasonal marketing
Landscaping is a seasonal business, and your marketing should reflect that.
- Spring: Promote garden cleanups and mulching.
- Fall: Highlight leaf removal and winter prep services.
- Winter: Focus on holiday lighting installation.
Our Marketing Services Can Help You
Here’s what we offer:
- Service Autopilot Automation: Save time by automating follow-ups and appointment scheduling.
- Paid Marketing: Target the right audience with ads that deliver leads.
- Email Marketing: Keep your clients engaged with regular updates and promotions.
- Search Engine Optimization: Get your website noticed by local homeowners.
- Other Marketing Services: Get your business growing with postcard campaigns and social media engagement.
Final Thoughts
Re-adjust your marketing plan every year to focus on what works and fixing what doesn’t.
Consider your target audience and adjust your marketing strategy accordingly. Review your data and analytics to identify opportunities.
If you are a landscape business looking for marketing help, contact Ready Business Systems today!
